Ultimate Performance understands the search for that moment and the efforts required to achieve it. We understand the sacrifices and we also understand the journey. And that journey of every athlete, runner, walker or cyclist is where our story begins. It is where our products are dreamed, designed, dreamed again and then developed. It also then means innovation in all our products is driven by function and performance, rather than corporate figures and mumbo jumbo. It is why the origins of UP are routed in you the athlete, the elite runner , the triathlete, the fell runner and the weekend warrior. it is why our product development is focused on, in and around the fells, trails, mountains and general great outdoors.